About me.
Shazia Abji is an award-winning Experience Designer & Show Producer, who has been working in the events industry for over 15 yrs. She has produced events for some of the world's biggest brands, including Google, Pepsi, YouTube, Bacardi, Facebook & The United Nations.
Her projects have spanned a huge range of formats, including psychedelic spas, reverse retail shops, immersive haunted houses, UN-talent shows, and other weird & wild experiences.
In her role as Sr. Director of Events at record label UnitedMasters, Shazia launched a new live events business for music legend Steve Stoute, with showcases at The Grammys, SXSW, Art Basel, & NYFW.
In Shazia’s creative work, she has developed a signature style of immersive experience that uses the power of audio storytelling to create alternate worlds for participants. She worked together with Reset to stage a touring version of one such “audio experience” and won an award from the City of Toronto for its impact on social health.
Ultimately, Shazia's north star is to shift culture by reimagining new models of gathering that can make way for more authentic human connection.
Shazia received an Honors Degree in Psychology from McGill University. She lives in Brooklyn but was born in Toronto, Canada to Indian immigrant parents from Tanzania.